Sales Force Productivity

save the date

16-17 March 2022

University of Houston's Bauer College of Business

Save the Date!

We are pleased to announce resumption of in-person events with a new spring edition of Sales Force Productivity Conference. We'll host SFPC Spring at Bauer College of Business's Sales Excellence Institute at The University of Houston, 16-17 March, 2022.

Sales Force Productivity Conference is the premiere education and networking event for thought leaders and senior practitioners in sales leadership, sales effectiveness, sales enablement, and commercial excellence. More than 500 senior-level practitioners and thought leaders will gather to learn the latest best practices and trends. The conference features 6+ keynotes, 30+ workshops and panels, courses, networking and more.

#SFPC in numbers







Attendie testimonials

What our attendees
are saying

‘The best thing about the conference is the caliber of attendees.’

Vice President


‘I am extremely excited to bring back what I've learned to our sales operations group. ’

Global Sales Learning and Development

Manpower Group

‘The take away from this conference for me is that many of the answers I'm looking for already exist. I just need to take them from many of the presenters here and apply them in my environment.’

Vice President Sales


‘The conference presents leading thought in sales, sales leadership, and sales operations. And, I've made connections that will really carry forward after the event.’

Director of Sales Operations

Career Builder

‘By attending the conference I was able to understand how companies are really optimizing sales, and some of the tools and that these companies are using to be successful. I would feel left behind if I had not attended.’

Senior Manager, Inside Sales & Sales Analytics

National Oilwell Varco

‘I'm taking away a handful of great insights on how to measure and manage sales performance, without over engineering things. I intend to bring a lot of what I learned back to the office.’

Senior Manager, Product Marketing & Sales Strategy

‘What I find valuable about this conference is not just the content, presented by some really excellent thought leaders, but the mix of the people that attend. It's not the largest event, but it has some of the very best attendees and it's one of the few places bringing together true sales leaders, and the people responsible for the creation and the execution of a sales strategy. It's great to be with senior leaders focused on sales performance and productivity.’

Chief Research Officer

Miller Heiman

‘What attracted me to this conference were the analytics-focused sessions, and the emphasis on leveraging analytics to enable and empower sales. I got the most value from the session presented by [company name redacted] that showcased their approach to implementing analytics.’

Manager Sales Solutions


‘I look forward to coming back to this conference every year.The presentations are fantastic, they're very focused. The conversations that occurred after the presentations are just as valuable. People really open up with how they're solving problems, and are quick to help others with their own challenges.’

Vice President of Marketing


‘This morning's panel was very powerful. Industry experts really brought to my attention to the things that we're struggling with, and some key solutions that we can apply.’

Director, Sales Operations


‘Many of the attendees have a common set of challenges - across industries and across geographies. This has been really good validation for us.’

Head of Data Science and AI


‘The session on forecasting was especially helpful, it was very hands on and we were able to glean a lot of insight into what is going on with our own approach. Also the session on sales coaching was really helpful based on where we are with rolling out our own program.’

Director of Sales Operations

Kelley Blue Book

‘Our target customers and target markets are here - multibillion dollar global organizations represented by directors and vice presidents. They're attending our sessions and asking good questions, and they're very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.’

Phil Knowles

VantagePoint Performance

Meet some of our last year’s attendies